Wiltshire shown off to travel firms in bid to boost tourism

Wiltshire Times: Travel company representatives during their visit to Bradford on Avon with, in the foreground, Fiona Errington from Visit Wiltshire and Julie Cooper from the town's Tourist Information Centre Travel company representatives during their visit to Bradford on Avon with, in the foreground, Fiona Errington from Visit Wiltshire and Julie Cooper from the town's Tourist Information Centre

Travel companies from across the country spent two days visiting Wiltshire’s hotspots this week in a bid by VisitWiltshire to increase tourism.

The group, made up of 48 visitors from tour operators and coach companies, spent the first day visiting Castle Combe, Longleat, Bradford on Avon and Bowood House and Hotel.

The second day took in the sights of Stonehenge, Old Sarum, Sarum College, Salisbury Cathedral and Marlborough.

David Andrews, chief executive of VisitWiltshire, said: “This event is a fantastic opportunity to show off the vast tourism offering in the county to national operators, putting Wiltshire firmly on the map.”

Julie Roberts, of Johnsons Quality Coach Travel in Warwickshire, said: “We go on quite a few of these tours to get a snapshot of different areas.

“It is a chance to see the suitability of attractions for our customers and the tours usually feature a mixture of things we already offer as well as new locations.”

Hilary Christmas, of Norman Allen Group Travel in Herefordshire, operates tours all over the world and said: “If we can be more familiar with what there is to do, it will help us no end and allow us to advertise correctly.

“This tour of Wiltshire has been very positive. I have never been to Bradford on Avon and it is astoundingly beautiful.”

Peter Wragg, chairman of VisitWiltshire, said: “Tourism in Wiltshire is worth £1billion per year and employs 21,000 people. This is about getting people to visit the county and increase Wiltshire’s exposure.”

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