Asda store and retail park redevelopment plans approved for Chippenham

Wiltshire Times: An artist's impression of the new Langley Park development An artist's impression of the new Langley Park development

Massive plans for the regeneration of Langley Park and Hathaway Retail Park were given the go-ahead in principle tonight, after two years of discussion between agents and council officers.

The plans will create hundreds of jobs and involve 41,990 sq ft of employment space and a 38,000 sq ft supermarket, 20 per cent of which is allowed to be comparison goods. The supermarket is expected to be an Asda.

There will be 115 new houses built, of which 30 per cent must be affordable, as well as a 102 bed hotel and a 30,000 sq ft leisure building.
Councillor Chris Caswill called in the application to be heard at committee.

His main concerns were taking trade away from the town centre, and a belief that improvements to the Little George roundabout built into the plans did not go far enough.

He said: “You are creating an out of town retail, setting up competition, and the idea that just because there’s a nice new Old Road people will be driven by a mad desire to go down it, across a bridge and down Station Hill and New Road to get to the High Street and shop, it just seems to me fanciful beyond belief.”
He said traffic lights at Little George roundabout were not a solution, as they actually disturbed traffic flow at non-peak times, and “Any disturbance at that roundabout will destroy the traffic flow in the whole town.”

Coun Caswill urged the committee to defer the matter to “more thoroughly assess the risks”.

He said: “If not, you are putting a huge amount of strain on the town and you are taking a much larger risk than you should.

“Everybody I know is in favour of redevelopment of this site. It is crucial for the town, so it’s really important that the details are attended to carefully.”

The council case officer Mark Staincliffe said: “We concluded a supermarket will not have an adverse effect on the town centre. We have no third party or council evidence that this will happen.”

In relation to traffic, senior highways officer Phil Tilley said: “We cannot expect this development on its own to cure the ills of the town centre of Chippenham.”

Simon Killane, Wiltshire Councillor for Malmesbury, said: “You’ve got a piece of rubbish ground that has needed redevelopment for ages, and you’ve got a developer that says, Yes, I want to do this. This town needs to get its act together and look at this as a massive opportunity.”

Councillor Peter Hutton, who proposed the application should be accepted, said: “This is a wonderful opportunity. To risk it and not get anything would be of detriment to the whole Chippenham community.

“I don’t want a supermarket but you have to accept that the viability of the site is probably due to the supermarket.”

All members except one, Chris Hurst, voted for approval.

The council has asked for a £241,547 contribution to primary education and £421,410 to secondary, £61,434 towards leisure services including indoor bowls, and £308,590 for a new public open space.

Comments (8)

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1:01pm Thu 5 Dec 13

wiltshireborne says...

I just hope they put a road bridge in from Cocklebury Road. If not, the one way system up Park Lane will be a carpark. That road is bad enough at the best of times.
I just hope they put a road bridge in from Cocklebury Road. If not, the one way system up Park Lane will be a carpark. That road is bad enough at the best of times. wiltshireborne

3:12pm Thu 5 Dec 13

allthedecentnameshavegone says...

wiltshireborne wrote:
I just hope they put a road bridge in from Cocklebury Road. If not, the one way system up Park Lane will be a carpark. That road is bad enough at the best of times.
Quite right. Chippenham's road system and traffic management is appalling - perhaps this will be a spur to employ someone competent to review and design the traffic system in the town.

As for the argument that this will divert trade from the town centre, maybe it will, but why is that a problem? The town centre is a poor place for shopping because there are very few shops that make it worth wrestling with the traffic queues, strugglingto find a space in the inadequate and poorly designed carparks and then pay the excessive parking charges.

The answer not to sabotage redevelopment plans outside the town centre area, but to encourage it and force the town centre retailers to raise their game to compete.
[quote][p][bold]wiltshireborne[/bold] wrote: I just hope they put a road bridge in from Cocklebury Road. If not, the one way system up Park Lane will be a carpark. That road is bad enough at the best of times.[/p][/quote]Quite right. Chippenham's road system and traffic management is appalling - perhaps this will be a spur to employ someone competent to review and design the traffic system in the town. As for the argument that this will divert trade from the town centre, maybe it will, but why is that a problem? The town centre is a poor place for shopping because there are very few shops that make it worth wrestling with the traffic queues, strugglingto find a space in the inadequate and poorly designed carparks and then pay the excessive parking charges. The answer not to sabotage redevelopment plans outside the town centre area, but to encourage it and force the town centre retailers to raise their game to compete. allthedecentnameshavegone

4:55pm Thu 5 Dec 13

martynf65 says...

Brilliant news, and yes, the roads are a problem, I hope that that is address in the plan, but overall.. I am SOOOOOO happy to read positive (for once) and i am even ore thankful that it relates to the wonderful town I live in.

We all need to be positive and move this town forwards, not moan, find the good and work it.
Brilliant news, and yes, the roads are a problem, I hope that that is address in the plan, but overall.. I am SOOOOOO happy to read positive (for once) and i am even ore thankful that it relates to the wonderful town I live in. We all need to be positive and move this town forwards, not moan, find the good and work it. martynf65

7:39pm Thu 5 Dec 13

WiltsWalker says...

This will kill Chippenham if it isn't already on its last legs. It should have been retained as a business park, like it has been for over 100 years.

We do not need another supermarket in the town? Asda will be the final nail in the coffin for the high street, and I thought we already had two bowls clubs in the town, why another one? I'd rather they'd redevelop the town centre and build a new shopping mall with quality shops, not a further out of town shopping centre. No the only ones who will benefit are the councillors..
This will kill Chippenham if it isn't already on its last legs. It should have been retained as a business park, like it has been for over 100 years. We do not need another supermarket in the town? Asda will be the final nail in the coffin for the high street, and I thought we already had two bowls clubs in the town, why another one? I'd rather they'd redevelop the town centre and build a new shopping mall with quality shops, not a further out of town shopping centre. No the only ones who will benefit are the councillors.. WiltsWalker

3:25pm Fri 6 Dec 13

eleanorrose says...

I agree that Chippenham town centre is dead, but this will still bring much needed jobs to the area
I agree that Chippenham town centre is dead, but this will still bring much needed jobs to the area eleanorrose

10:07pm Fri 6 Dec 13

kimcrawley says...

WiltsWalker wrote:
This will kill Chippenham if it isn't already on its last legs. It should have been retained as a business park, like it has been for over 100 years.

We do not need another supermarket in the town? Asda will be the final nail in the coffin for the high street, and I thought we already had two bowls clubs in the town, why another one? I'd rather they'd redevelop the town centre and build a new shopping mall with quality shops, not a further out of town shopping centre. No the only ones who will benefit are the councillors..
So Westinghouse was a business park, news to me and a lot of ex employees I should imagine.
As for we don't need another supermarket in town perhaps you think Morrisons and Sainsburys are in the already dead town centre. Asda will bring some healthy competition to the feeble offerings of Tesco and Iceland.
For once I think the councillors have made the right choice, please enlighten us all how they would benefit or better still contact the SFO.
[quote][p][bold]WiltsWalker[/bold] wrote: This will kill Chippenham if it isn't already on its last legs. It should have been retained as a business park, like it has been for over 100 years. We do not need another supermarket in the town? Asda will be the final nail in the coffin for the high street, and I thought we already had two bowls clubs in the town, why another one? I'd rather they'd redevelop the town centre and build a new shopping mall with quality shops, not a further out of town shopping centre. No the only ones who will benefit are the councillors..[/p][/quote]So Westinghouse was a business park, news to me and a lot of ex employees I should imagine. As for we don't need another supermarket in town perhaps you think Morrisons and Sainsburys are in the already dead town centre. Asda will bring some healthy competition to the feeble offerings of Tesco and Iceland. For once I think the councillors have made the right choice, please enlighten us all how they would benefit or better still contact the SFO. kimcrawley

6:54pm Wed 11 Dec 13

WiltsWalker says...

When Invensys took over Westinghouse, and sold off Brakes, they sold the site and leased it back. Several of the buildings were leased to other organisations not connected to the former businesses hence the business park term. The land on the former Signals R&D buildings is now a housing estate. My family and I have also worked for Westinghouse over the years.

When the Borough Parade redevelopment around the river was proposed, all we have is a few flats and a Wetherspoons, why couldn't more shops where the flats were eventually built, be put there? Likewise the Hygrade redevelopment is housing - madness! Thats near the town centre and would have offered a fantastic opportunity for new shops, cafes etc. Or the Post Office - now a very poor shadow of the service once offered.

If your suggestion that Asda is the answer to all the town's ills, you are sadly mistaken, as this will force out by price alone, many of the struggling established firms. Look what happened to Dentons! We'll end up with a few large shops and the rest as mobile phone shops, charity shops, banks, coffee shops, card shops. Why can't Chippenham be like Devizes or Trowbridge and retain some identity?

Having lived in Chippenham for 30 odd years, its going backwards, not forwards.
When Invensys took over Westinghouse, and sold off Brakes, they sold the site and leased it back. Several of the buildings were leased to other organisations not connected to the former businesses hence the business park term. The land on the former Signals R&D buildings is now a housing estate. My family and I have also worked for Westinghouse over the years. When the Borough Parade redevelopment around the river was proposed, all we have is a few flats and a Wetherspoons, why couldn't more shops where the flats were eventually built, be put there? Likewise the Hygrade redevelopment is housing - madness! Thats near the town centre and would have offered a fantastic opportunity for new shops, cafes etc. Or the Post Office - now a very poor shadow of the service once offered. If your suggestion that Asda is the answer to all the town's ills, you are sadly mistaken, as this will force out by price alone, many of the struggling established firms. Look what happened to Dentons! We'll end up with a few large shops and the rest as mobile phone shops, charity shops, banks, coffee shops, card shops. Why can't Chippenham be like Devizes or Trowbridge and retain some identity? Having lived in Chippenham for 30 odd years, its going backwards, not forwards. WiltsWalker

5:17pm Thu 12 Dec 13

Owlman North says...

Welcome to the new town centre - it is called Langley Park and Hathaway Retail Park. You will no longer have to struggle through the traffic into the old town, you will be able to struggle through the traffic to the new one. Redevelop the defunct high street into housing and leave Birds Marsh alone.
Welcome to the new town centre - it is called Langley Park and Hathaway Retail Park. You will no longer have to struggle through the traffic into the old town, you will be able to struggle through the traffic to the new one. Redevelop the defunct high street into housing and leave Birds Marsh alone. Owlman North

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