Family-run bakery Reeve the Baker is running a Doughnut Week, with shops in Warminster and Devizes among those taking part.
From Monday until next Sunday, 20p from the sale of every pack of three doughnuts sold in Reeves’ 11 stores across Wiltshire, Hampshire and Dorset will be donated to children’s hospice, Naomi House.
Reeve the Baker has supported Naomi House for 15 years and during that time has raised over £50,000 for the hospice near Winchester, which provides support for children and young people with life-limiting conditions.
Doughnut Week money will pay for a range of play activities at Naomi House, including arts, crafts and day trips out.
Managing director Gary Reeve said: “We’re proud to support such a worthwhile cause, especially as they enter the next exciting stage of development.”