Family-run bakery Reeve, which has shops in Devizes and Warminster, raised just over £3,000 for children’s hospice, Naomi House through its annual Doughnut Week.
In its 11 shops across Wiltshire, Hampshire and Dorset, Reeve the Baker donated 20p from the sale of every pack of three doughnuts to the hospice from Monday, March 3, to Sunday, March 9.
Customers, suppliers and staff also donated money directly.
Reeve has been supporting Naomi House for 15 years and during that time has raised over £50,000 for the hospice near Winchester, which provides support for children and young people with life-limiting conditions.
Tina Starbuck, corporate fundraiser at Naomi House, said: “We’re delighted with the amount raised from Reeve the Baker’s Doughnut Week.
"It will pay for a range of wonderful play activities here at Naomi House, including arts, crafts and day trips out – giving the children lots of fun times whilst they are staying at the hospice.”
Gary Reeve, managing director of Reeve the Baker, said: “We’d like to thank all our customers and suppliers for their support and generosity with Doughnut Week this year.
"It’s great to see everyone in the shops getting behind this most worthwhile cause.”