Barnardo’s charity shop in Warminster is supporting a national campaign to claim the millions of pounds lost each year through the poor take-up of Gift Aid.
The donation centre on Station Road had an estimated income of more than £9,000 from the national scheme this year, in the form of a tax-back sum paid directly to the charity.
However, if every local donor signed up then the charity could make over £21,000 more to give a grand total of £30,000 of extra money.
Nationally, it’s estimated that the charity could gain an extra £6.5million.
Manager Carol Gillett said: “Our Missing Millions Appeal is about making every penny of each donation count.
"I don’t think people really understand just how simple it is to sign up to Gift Aid and what an important difference it can make – without costing them a penny.”
Donors simply need to be UK taxpayers and spend a moment filling out a declaration form confirming their full name and address.
They then receive a card to use every time they donate and will receive regular notifications telling them how much their donations have earned in Gift Aid.
The Warminster shop is open 9am-5pm, Monday-Saturday, 10am-4pm on Sundays, and always welcomes donations of good-quality clothes, books, toys, games and accessories, as well as offers of help from potential volunteers.