A beer has been specially created by Box Steam Brewery to celebrate the first time that the Tour of Britain will pass near the brewery.
Cyclists, including Sir Bradley Wiggins, will pass near the Holt brewery during Stage Six of the route, from Bath to Hemel Hempstead, after they make their way through Bradford on Avon and head for Devizes on Friday, September 12.
The riders enter Wiltshire at about 10.20am and the route weaves around the county, through Bradford on Avon, Trowbridge, Devizes and Pewsey before heading for West Berkshire.
The Well Oiled beer is described as having a fresh floral aroma flavoured with tropical fruits, zesty orange undertones and grapefruit notes.
It will be available until the end of September on selected bars and pubs across the region and along the route of the Tour of Britain.