SUPERMARKET chain Morrisons has exchanged contracts for the sale of the former Bowyers site in Trowbridge it has been confirmed today.

Anger had been growing in the town over the lack of development which has now been taken on by a London-based business consortium of property investors named Innox Mills.

Morrisons, and their development partner Prorsus, had intended to redevelop the site into a large supermarket, cinema and six restaurants but unfortunately the plans became unviable.

Jonathan Dean, from Innox Mills, said: “We are really excited about this site and delivering a quality scheme for Trowbridge.

"It is incredibly sad that the site has been derelict for nearly ten years and we are determined to see it brought back to life.

"The site has had a run of bad luck since Northern Foods closed the factory in 2007 and we are really keen to see the site regenerated.  

“We are fully committed to public consultation and will be looking to host a series of community engagement events later this year, with a planning application to follow in early 2017.”

A further announcement will be made following the completion of the site purchase in June.

More updates to follow.