BRADFORD on Avon Rugby Club have reason to celebrate after securing a new sponsor this week.

Digital marketing company, Varn, are sponsoring the first team and as a result new logos will be displayed on the shoulders of the team's shirts and Varn bill board will feature at their ground in Ashley Lane, Winsley.

The company, of the Old Brewery, Newtown, were delighted to secure the deal.

Tom Vaughton, Managing Director of Varn, said: "We feel it is important to support our local rugby team and in a wider sense, the local community.

"We want to give a little back to Bradford on Avon. Historically, digital marketing firms do not tend to sponsor local sports teams so we are breaking the mould with this."

The sponsorship is the latest in a line of community support initiatives by the firm as they provided a publicly accessible webcam overlooking the town’s bridge to monitor floods and financial support for solar powers at Fitzmaurice Primary School.