OLDER shoppers will be able to take a break in Sainsbury's if they need to after the store pledged its support to the Standing Up 4 Sitting Down (su4sd) campaign.

More than 600 Sainsbury stores across the country, including Chippenham, have joined the campaign to include or maintain seating in store, something which staff and residents from retirement home Clife House are celebrating.

Janet Flay, manager of Clift House, said: “It is great that 600 Sainsbury’s branches across the country, including the one in Chippenham, will support the Standing Up 4 Sitting Down campaign.

“Older people are often cut off from the online world, so it’s crucial we enable them to connect in other ways.

“Anchor’s campaign calls for change that benefits everyone. For shops, providing seating is a great opportunity to boost footfall and spending. For older people, it offers the opportunity for important social contact to tackle loneliness, encourages physical exercise, and allows a generation the chance to live later life to its fullest.”

Clare Muscutt, head of customer experience at Sainsbury’s, added: “We work hard to make our supermarkets an inclusive and welcoming environment for customers.

“We provide chairs at the back of our checkouts for anyone that would find them useful, as well as offering assistance at all times to customers who may need additional help shopping in store with us.

"We fully support the Standing Up 4 Sitting Down campaign and hope customers will make use of this seating when they visit our supermarkets.”