BRADFORD on Avon is open for business say traders despite some reporting a near 25 per cent fall in passing trade due to the closure of the train station as electrification work continues on the railway line.

Traders have united in a bid to let tourists and residents know that the town and its shops are alive and kicking.

Nina Conrad, who owns the Grumpy Badger in the Shambles, said more people are travelling by car, there are fewer tourists and also not as many local people stopping to shop.

She added: “We are still trading but it is definitely quieter.

“There are less tourists out and about and we just want people to know we are still here, ready and open and waiting for people to pop in.”

Geraldine Burnett, who owns Elise, added: “We are still here regardless of what issues there are in the town. Bradford is full of small, individual independent businesses offering very good value.”

The closure of the train station for electrification work on the line through to Bath has forced thousands of commuters to use replacement bus services to get to Bath.

Ruth Warren, vice president of BOA Business and owner of Fetch pet shop, said she didn't think there would be any long-term effects on the town's economy.

She said: “The town still feels really busy and there is a positive feeling that it will stay like that with businesses expanding.

“Upcoming events in the town remind people that Bradford on Avon is a brilliant place to be and it has a lot going on for people to enjoy.”

The electrification work is due to finish on August 31, when the line will reopen.

The £50m project will allow the introduction of a new fleet of trains from 2017, which will reduce journey times to and from London.

Andrew Eberlin, president of BOA Business, said despite reports of falling trade, he is hopeful the town will pull through.

He said: “One of the challenges and priorities we have is to increase footfall.

“Clearly dropped sales are not a good thing but Bradford on Avon is on the cusp of something exciting with eateries opening which complement the good restaurant offering in addition to those already in the town.”