Staff at Specsavers in Melksham turned pink to raise money for Breast Cancer Care recently.
The store was decorated with an array of pink decorations including feather boas, paper-chains and balloons put up in the store.
Staff also brought in homemade cakes and treats from cupcakes to iced gingerbread men to sell.
The staff held a second open day on Friday, when they planned to announce the winner of the guess the name of the teddy bear competition.
Store manager Julie Burrage said: “There is of course a serious message behind what we’re doing.
“The whole team wanted to support this as most of us know someone who has been affected by breast cancer”.
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