SUPERMARKET store Tesco Extra urged the people of Trowbridge to donate generously for the launch of the national chain’s sixth Neighbourhood Food Collection this year.

The Neighbourhood Food Collection, run by Tesco with partner charities The Trussell Trust and Fareshare, is aimed at providing at least four million meals to people in need this summer as both charities see increased used by families over the holiday period.

Fareshare is a UK food redistribution charity and was set up to tackle food waste by taking good food, which would otherwise be wasted, to frontline charities and community groups.

Trussell Trust foodbanks provide three days’ emergency food to people in crisis who have been referred by a front-line professional or agency like the Citizens’ Advice Bureau.

Trowbridge store manager Richard Bayliffe said: “It’s fantastic to see local people coming together to build a stronger community. When we ran the Neighbourhood Food Collection in November we were overwhelmed by the generosity of both our customers and colleagues.”

The collection takes place in the store from Thursday until tomorrow (July 2-4). During the three days, there were collection points near the front of stores as well as volunteers on hand to help.

David McAuley, CEO of Trussell Trust, said: “We’re very grateful to Tesco and the Tesco customers for their generous donations, not just during the Neighbourhood Food Collection times, but also from the permanent collection points which enable donations year-round.”

For more information, visit www.foodcollection.tesco.com