FASHION chain PEP&CO opened their newest store in Warminster last week as part of a £20million investment across the UK.

The new store, located at the Three Horseshoes Walk Shopping Centre, is one of 50 that have been launched across the country in the space of just eight weeks and which will create more than 500 jobs.

The store was officially opened by Warminster deputy mayor Pip Ridout and face of Pep Warminster Eva Haine, who was nominated by staff from the store to model a whole new outfit as part of the opening.

Store manager at PEP&CO in Warminster, Eloise Haine, who nominated her mum for face of Pep Warminster, said: “We had a fantastic launch, with a crowd of at least 50 customers waiting to get inside our store as soon as the door opened at 10am.”

Managing director of PEP&CO, Adrian Mountford, said: “Warminster is a place we believe PEP&CO will do well.

“It has customers who understand value and love to save money but also don’t want to compromise when it comes to quality.

“We searched up and down the country for our first 50 locations and Warminster was always very high on our list.”