New ITV ad gets Wiltshire anti-smoking message across

Wiltshire Times: Wiltshire Council has part-funded a new advertising campaign Wiltshire Council has part-funded a new advertising campaign

A new advertising campaign urging people to quit smoking began this week.

Wiltshire Council is among 15 local authorities in the south west funding the campaign which begins today with a television advert on ITV plus adverts on local radio and on billboards.

The advert’s message is that smoking kills one in two people and can hasten death.

In Wiltshire one in five adults smokes and about 650 people a year will die as a result of smoking.

Maggie Rae, director of public health at Wiltshire Council, said the advertising campaign would feature emotionally powerful adverts.

She said: “They all aim to remind those who still smoke what they could miss out on in life if they die early and the serious impact this could have on those who love them.

"The campaign also highlights the excellent and expert local support to quit which is available, free of charge, through our Wiltshire stop smoking service.”

She said in Wiltshire many smokers will experience years of poor health, with about 3,500 suffering from a smoking related disease each year.

The cost of smoking related hospital admissions in Wiltshire is calculated to reach £14.8 million this year, according to the London Health Observatory Local Tobacco Control Profiles, 2013.

Research by the Royal College of Physicians in 2012 showed that second-hand smoke exposure was responsible for 1,000 additional incidents of childhood disease in Wiltshire.

A recent survey commissioned by councils in the South West found that in Wiltshire 53 per cent of smokers would like to quit.

Comments (3)

Please log in to enable comment sorting

7:10pm Mon 10 Feb 14

Mike Hawkins says...

Strange that this vendetta against smokers does not mention the Governments income surplus (Proved by Govrnment figures)) against the cost to the NHS by smoking (Estimated)!

Strange that a report this week also states that lungs transplanted from smokers are no riskier than lungs transplanted by non-smokers!

In March, smokers will again be hit by massive increases in duty, and treated even worse!

Obesity and alcoholism both cost the NHS more, so let us see 200% duty added to the cost of sugar and sugar containing foods, and alcohol!
Strange that this vendetta against smokers does not mention the Governments income surplus (Proved by Govrnment figures)) against the cost to the NHS by smoking (Estimated)! Strange that a report this week also states that lungs transplanted from smokers are no riskier than lungs transplanted by non-smokers! In March, smokers will again be hit by massive increases in duty, and treated even worse! Obesity and alcoholism both cost the NHS more, so let us see 200% duty added to the cost of sugar and sugar containing foods, and alcohol! Mike Hawkins

12:20pm Tue 11 Feb 14

moonrakin wurzel says...

And we have to dig into our pockets for an Air Ambulance whilst a bunch of self serving pen pushers in Bristol use NHS front line money to buy advertising - and our council tax.... Strange..... doesn't mention Smoke Free South West gravytrain moneypit anywhere eh?

Dead easy to spend other peoples money....
And we have to dig into our pockets for an Air Ambulance whilst a bunch of self serving pen pushers in Bristol use NHS front line money to buy advertising - and our council tax.... Strange..... doesn't mention Smoke Free South West gravytrain moneypit anywhere eh? Dead easy to spend other peoples money.... moonrakin wurzel

2:10pm Wed 12 Feb 14

beetawix says...

your headline
"New ITV ad gets Wiltshire anti-smoking message across"
appears to be premature considering the ad has only just started.
your headline "New ITV ad gets Wiltshire anti-smoking message across" appears to be premature considering the ad has only just started. beetawix

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree