VISITWILTSHIRE has launched the second in a series of three drone films showcasing Wiltshire from the air.

Titled Wiltshire’s been a special place for a very long time, the aerial footage was made possible by funding from the recent £5m South West Tourism Growth Fund and incorporates Wiltshire’s Timeless branding and aligns with VisitBritain’s Countryside is GREAT campaign.

Targeting the UK short-break market, Made of England… the England you love in one county the campaing promotes Wiltshire as an ideal destination.

It features beautiful gardens, events and festivals, arts and culture, accommodation, attractions and activities.

The campaign aims to attract over £700,000 of visitor spending to the Wiltshire tourism economy, by raising awareness of the high quality and broad product offer, encouraging visitors to stay overnight, particularly during out of season months.

The campaign will focus on driving people to the VisitWiltshire website page – www.visitwiltshire.co.uk/timeforwiltshire.

For the first time an inspirational digital lead generation campaign flyer will be distributed to over 200,000 people.

Additional campaign marketing activity includes targeted e-newsletters to over 70,000 people, PR and extensive social media engagement on Facebook, Instagram and Twitter with a blog as well as competitions. Partnerships with VisitBritain and VisitEngland utilising their digital channels are intended to push the digital reach of this campaign even further.

Fiona Errington, marketing manager, says: "Support for this campaign has been high as many of our partner businesses value the exposure they get through the digital channels which are a crucial part of their marketing strategies.

"VisitWiltshire aims to support these businesses to increase visitor numbers and spend particularly during out of season months.”

VisitWiltshire has been at the forefront of digital marketing in tourism with winning the best destination website in the Travelmole awards earlier this year and launching new internationally friendly website pages earlier this year.

In addition, the first ‘Bird's eye view of Wiltshire from the air’ drone film had a huge digital impact with an estimated reach of 700,000 people across many digital channels.

The new drone film shows stunning views across Wiltshire. This ‘eye in the sky’ footage makes you feel as though you are flying over Wiltshire and gives views of a whole host of places like you’ve never seen them before.

Attractions and activities featured include Longleat, Salisbury Cathedral, Bowood, Abbey House Gardens, Wilton Windmill and Malmesbury Abbey.

Churches and monuments featured include St Leonard's Church in Sutton Veny, St Andrew's Church at Rollestone, St Mary's Church in Old Dilton and Cherhill Monument.

Significant landmarks include Stonehenge and Avebury, Old Sarum, Barbury Castle and some of Wiltshire’s famous White Horses.

Iconic views of Roundway Hill, Harnham Water-Meadows, Golden Ball Hill in the Vale of Pewsey and the Kennet & Avon Canal at Devizes are also featured.

VisitWiltshire plans to expand international and domestic tourism, with other marketing including social media, PR, travel trade and consumer marketing campaigns.