Warminster toy owner’s joy at meeting Dragon’s Den star

Wiltshire Times: Thierry Bourret Thierry Bourret

The owner of Warminster toy business Asobi said it was a great honour to meet former Dragons Den star and entrepreneur Theo Paphitis.

Thierry Bourret, who is managing director of Asobi, was delighted to be invited to a special event in Birmingham, after being selected as one of Theo’s Small Business Sunday winners earlier in the year.

Mr Bourret set Asobi up in January 2009, after he became frustrated at being unable to find quality natural toys for his own son that looked good, felt good and had no batteries.

Each week, Theo reviews his favourite six businesses which are then re-tweeted with the hashtag #SBS on Twitter. As he has more than 230,000 followers, this provides a massive boost to the chosen businesses. Mr Bourret said: “To have met Theo Paphitis, a man whose business success is an inspiration, was a real treat and a proud moment in the Asobi story.”

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