Prime Minister David Cameron met Conservative Party faithful including Wiltshire Council leader Jane Scott at Chippenham Rugby Club today.
He was spending the day in the region campaigning for the European elections, to be held in two weeks on May 22.
In the last election five years ago, when Gordon Brown was in power, Conservatives came out on top with 27.7 per cent. Ukip followed with 16.5 per cent and Labour 15.7 per cent.
But much has changed since then, with YouGov polls last month predicting the Tories could be forced into third place with 20 per cent, overtaken by Ukip with 34 per cent and Labour with 27 per cent.
Mr Cameron told onlookers that Labour and the Lib Dems said there was nothing wrong with Europe while UKIP says there is nothing right and that the Conservatives were the only party offering true choice on Europe with an in/out referendum by the end of 2017. Ukip and the Green Party are also committed to holding a referendum.
And Mr Cameron called on voters on May 22 to send Conservative MEPS to Brussels to fight for a better deal for the UK.
He has said personally he is in favour of keeping the UK in the EU, for the sake of prosperity for both, but he does want a more flexible union allowing different countries different levels of integration.
The South West constituency - comprised of Wiltshire, Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset and Gibraltar - will elect six candidates to represent them in the European Parliament.