A SEVEN-YEAR-OLD boy from Chippenham has been chosen to front a national campaign to highlight the health benefits of goats' milk.

Euan Aplin, of Norman Close, will feature in a campaign by St Helen's Farm, the UK's leading supplier of goat's milk products, to coincide with Food Intolerance Week from January 23-27.

The campaign is called Thank Goodness for Goats!

Euan, who goes to King's Lodge Community School, will appear on the company's website and his story will be told on the side of cartons of goats' milk.

He suffered from eczema, nasal congestion and a constantly runny nose for years, but his mother changed to goats' milk from cow's milk and his symptoms have cleared up.

Angela Aplin, Euan's mother, said: "A relation advised changing to goats' milk and he has been much better and doesn't have dry skin any more.

"If we stay in hotels now and they have cows' milk he gets all itchy again - it's remarkable really.

"My husband also has dry skin and he's fine now too."

An estimated 20-30 per cent of UK adults and children now claim to suffer from food sensitivity.

But 70 per cent of adults and children who have chosen goats' milk instead of traditional dairy products to combat health problems have noticed an improvement.

Euan said: "I like drinking goats' milk. It tastes a little bit different. I have it on my cereal and I drink glasses of milk."

Euan's cousin also suffered from eczema and it was his mother, Euan's aunt, who recommended the change as it had helped her son.

Mrs Aplin said: "We used to see other people's stories on the side of cartons of goats' milk and Euan asked if I could write in with his story.

"The next thing I heard was that they wanted him to front the campaign.

"Unfortunately, we don't get a lifetime's supply of goats' milk or anything."

The Thank Goodness for Goats! campaign is in its fifth year now and was launched after St Helen's Farm was contacted by many people who discovered the health benefits of goats' milk.