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It's all Rover for the sneaky pint!

FOR years men have spun their wives a shaggy dog story by claiming they were taking the family pet for a walk when in fact they were popping down to the pub for a quick pint.

Now, it seems, the tail is wagging the dog with the launch of a new beer for dogs at Pets at Home in Chippenham.

Pets at Home's Gillian Buttree said: ""Dogs have always been man's best friend when it comes to finding a reason to pop out for a pint but now that excuse has gone walkies."

Imported from Holland where it is sold as Kwispelbier, Dog Beer is made using a traditional brewing process, using all the same ingredients as normal beer, but it is formulated for a dog's taste buds, and without the alcohol.

"Dog Beer is much more than a novelty product," added Buttree. "It encourages drinking which is good for the dog's kidneys and is a great source of B vitamins. Most importantly, it means pets are even more a part of family life as they can enjoy a beer too."

Dog Beer started life on the back of a beer mat in a pub in Holland.

After a day's sport with their dogs one of the owners commented that it was a shame the dogs couldn't join in the drinking.

One of the group owned a brewery and within months the beer was rolling off the production lines.

2:46pm Tuesday 13th May 2008

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Posted by: Disgusted of, Westbury on 3:26pm Tue 13 May 08
Scam alert.

Why should a beer without any alcohol cost four times the price of one that does have alcohol? It doesn't even attract duty.
Posted by: Disgusted of, Westbury on 3:30pm Tue 13 May 08

PS - Wiltshire Times is about 4 months behind with this 'story'.
Posted by: michip, Chippenham on 4:40pm Tue 13 May 08
My dog had a bottle of this at xmas and really enjoyed it!!
Posted by: michip, Chippenham on 4:42pm Tue 13 May 08
My dog had a bottle of this at xmas and really enjoyed it!!
Posted by: norville, westwilts on 8:51am Wed 14 May 08
I had 20 bottles of Stella at Xmas and I really enjoyed it as well
Posted by: Concerned Citizen, Westbury on 10:03am Wed 14 May 08
What a ridiculous idea!
Posted by: Sarah Jane Newbury, Sunny Trowbridge on 5:52pm Wed 14 May 08
Concerned Citizen wrote:
What a ridiculous idea!

What? Drinking Stella? I should coco. The stuff tastes like gnats p i s s!

Posted by: old jarge, beanacre on 6:39am Thu 15 May 08
Anyone paused to ask why the WT is giving blatant free advertising to this?
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