A CUTE Airedale Collie called Lucky has been popping up on TV and advertising hoards all over the country.

But his Bexleyheath owner Olive Tate now fears Lucky whose real name is Benson could be dognapped and held to ransom.

She says thieves have tried to steal other famous dogs she has trained.

Benson, who was rescued from a dogs' home, is being paid £20,000 to play a lost dog as part of an advertising campaign by insurance company Royal and Sun Alliance.

Olive said: “There are a lot of strange people out there. So far he has remained anonymous because I take him to the park We always go early in the morning but people have warned me to take care because someone might try to steal him.”