International holiday park owner Center Parcs, which runs a park in Longleat Forest, near Warminster, has been named best UK holiday provider at baby charity Tommy's Baby-Friendly Awards.

The company was presented with the award for the tenth year in a row at a ceremony at London's Landmark Hotel on Friday.

The parenting club invited its 2.5 million members to vote for their favourite baby-friendly companies, with over 30,000 people voting in January and February.

Center Parcs’ Head of Brand, Helen Horner said: "We are delighted to be crowned Best UK Family Holiday Provider in the Tommy’s Baby-friendly Awards for the 10th year in a row.

"In what is an extremely competitive category, parents have been voting for Center Parcs for over a decade which is a real honour and testament to the service, care and facilities at Center Parcs all designed with families in mind."

The ceremony was hosted by TV vocal coaches David and Carrie Grant, with actress Sadie Frost and television presenters Katy Hill and Sarah Cawood dishing out awards.

Tommy’s Chief Executive, Jane Brewin, said: “Being a parent isn’t always easy, so the efforts made by organisations who really strive to take parents’ needs into account go a long way to making life easier.

"The Tommy’s Baby-Friendly Awards give us a way to thank the individuals and companies who above and beyond to reduce the stresses of parenthood for mums and dads across the UK.”