A SOUTH West vehicle dealership that has just opened a new luxury car showroom in Melksham has announced its support for the Wiltshire Air Ambulance Appeal.

Dick Lovett Group in Bath recently opened the doors to its latest Land Rover and Jaguar dealership near the Milk Churn public house just off the A350 at Melksham.

The purpose-built state-of-the-art facility features a luxurious dual branded showroom for new and approved Jaguars and Land Rovers alongside a dedicated aftersales team.

The local vehicle retailer has now pledged its support to the Wiltshire Air Ambulance by donating £30 for every vehicle sold and £5 for every vehicle serviced in March and April.

Head of Business, Richard Davies said: “We are extremely proud to be supporting such a worthy local charity.

“The service provided within the county by the Wilshire Air Ambulance and its teams is invaluable.

“As neighbours to the facility we are proud to be able to contribute and help with much needed funds. With our customers help I hope to raise several thousand pound over the next couple of months.”

Cheryl Johnson, Head of Business Development & Capital Appeal for Wiltshire Air Ambulance, added: “We’re delighted that Dick Lovett Jaguar Land Rover Bath have come on board and will be teaming up with their customers to support our life- saving service. We are extremely grateful for their support.”

The Dick Lovett Group is a family-run business that has been operating across the South West for over 50 years.

Its vehicle dealerships sell and service some of the biggest brand names and makes, including BMW, BMW Motorcycles, MINI, Ferrari, Maserati, Porsche, Jaguar, Land Rover and Aston Martin.