A DEMENTIA Action Week in Bradford on Avon has been hailed a success following a busy programme that included talks, a new social café, a cake concert, a showing of the film Still Alice, information awareness sessions and a 1960s revival event.

Cllr Jennie Parker, chairman of the Bradford on Avon Dementia Action Alliance, said: “There are a significant number of Dementia Friends in the town now and more businesses are requesting an awareness session for their staff.

“Overall, it was a very successful week.”

Dementia Action Week included events to entertain and inspire people with dementia and to raise the awareness of the public to a disease that is surrounded by myths.

The evidence of the value of music to stimulate the mind and the importance of social activities has been one of the learning points during the week.

I have received emails and phone calls from people wanting to know more and do more to support the Dementia Action Alliance.

As part of the programme, Wiltshire Heights care home held a 1960s revival to help raise awareness of the power of reminiscence in the fight against dementia.

The whole town came out in force throughout the week starting with the launch of a new social café at St Margaret’s hall being held in conjunction with the popular leg club every Monday run by Bradford on Avon and Melksham health Partnerships.

Events during the week included a cake concert at the Wiltshire Music Centre, a Dementia Friends information session and a special free showing of the film “Still Alice”. The week ended with a special meeting of the Trinity Café at Holy Trinity church with special guests the Little Nightingales highlighting the intergenerational benefits in the battle with Dementia.

Wiltshire Heights 60’s revival included a classic car show, fancy dress, BBQ and music provided by the fabulous Rockin’ Ronnie. Residents and guests were asked to share their memories of the swinging 60’s, their lives and the fashions. Some of these memories were brought to life by Bath Motor Club who brought along six amazing vehicles including a beautiful Austin Healey Sprite, being able to touch and smell the history really brought the memories flooding back with stories of riding on the back of cars and tinkering with engines.

Libby Miles, Client Services Manager at Wiltshire Heights, said: “Dementia Action Week is such an important part of the year and I am pleased that the decision was made to change the week from awareness to action based on feedback to the Alzheimer’s Society from its members.

“I am passionate about enabling people to live well with Dementia, in whichever environment is right for them.”