A NEW logo designed to encourage more visitors to explore Bradford on Avon has been unveiled by the town council.

Steph Shearing, the council’s new tourism & events officer, and Lydia Booth, its communications manager, backed by councillors, have been working on a plan to give promoting the town as a tourist destination a facelift.

Working with local designer Marc Bessant, they have developed the ExploreBoA logo, incorporating design elements from local illustrator Jenny Dack.

The new logo will be used across social media, in brochures and as a focal point for the town’s new website, which should be live by the New Year.

They said: “We also identified a need to incorporate features that the local community could benefit from, such as events calendars, local information and inspiration to perhaps explore places not heard of or visited before.”

Mr Bessant said: “I wanted to create a lively logo that could also be ‘explored’; there are many elements within it connected to our beautiful town.”

“I have a print on my wall by the designer and friend Jenny Dack that wonderfully illustrates the life and architecture of Bradford on Avon, which I couldn’t help but keep referring to. Jenny was happy to help and between us the logo soon took shape.”

The logo will be used on a new tourism website for Bradford on Avon which is likely to go live in December.

The timing of the Explore BoA website launch has been designed to complement the town’s involvement in the Great West Way 125-mile route from London to Bristol.

It is hoped the town’s inclusion on the Great West Way from London-Bristol will also encourage visitors.

who might otherwise have bypassed the historic market town to stop by for a visit.

Steph Shearing said: “The Great West Way is the first touring route of its kind in the UK, with the aim to encourage visitors out of the London bubble by giving them an established route to follow.

“Eventually, we hope it will be as well-known and travelled as Route 66 in the USA and the Wild Atlantic way in Ireland.”

The council has invited local businesses Invitations to submit their details to the Explore BoA website to begin populating pages dedicated to eating, drinking and accommodation.

If you wish your business to be included, contact tourism@bradfordonavontowncouncil.gov.uk