A NEW tourism website has been launched by Bradford on Avon Town Council to help attract more visitors to the town, replacing the previous site which was more than a decade old.

Holt-based firm, Boson Web, has designed the new website, www.bradfordonavon.co.uk, which incorporates the council’s new tourist brand Explore BoA.

The council hopes that the new look and website will broaden the visitor demographic and encourage them to discover more of what the area has to offer.

Steph Shearing, the council’s tourism and events officer, said: “Building on the work we have developed with our recent logo change, the website’s aim is to make the town’s online ‘shop window’ attractive, informative and responsive, thereby encouraging those who might previously have stayed, dined or shopped elsewhere to consider Bradford on Avon as a great base from which to visit the wider area.”

The council also recently invested in joining the Great West Way route, and the hope is that tourists following this will now have more reason to include Bradford on Avon in their itineraries.

Council Leader, Cllr Dom Newton said: “The new website is designed to be accessible to visitors, residents and to local businesses; we’re very keen for the site to promote events and are offering a free listing to organisers and local hospitality businesses.

“We also want to help residents and their guests to explore all that Bradford on Avon has to offer, in terms of activities and open spaces, and support our local traders – we know that money spent locally supports the town indirectly, and we want to see that market grow.”

The new website also includes an event calendar for the BA15 1 and 2 postal area, which organisers in the area can submit event information to via the site.

Local hospitality businesses are also encouraged to submit their details for free inclusion on the listings.