A NEW befriending event known as Friendship Fridays is to be launched in Trowbridge to offer extra support to older people living locally who may be experiencing loneliness.

The free event will take place at McCarthy and Stone’s Applegate House Retirement Living development in Seymour Road on Friday, March 8 from 11am-2pm. It aims to provide a vital friendship link for those feeling isolated, by inviting them to a special afternoon tea where they will have the chance to meet new friends in a relaxing and supportive environment.

Mandi Machin, house manager at Applegate House, said: “Friendship Fridays is all about reconnecting older people with their wider community.

“Many older people living locally might be afraid to admit they’re feeling lonely because they’re embarrassed or don’t want to be seen as a burden. We want to put an end to some of the stigma around loneliness, and show that it’s a completely natural way to feel and something we can all experience from time to time.”