Value for money is a tricky concept to define at the best of times.

People will happily spend close to £3 on a cup of coffee, when for about the same price you could buy a bag of coffee and make 20 cups yourself at home.

Or £5 for a pint, when a four-pack at Tesco will set you back the same.

And it’s very much in evidence when eating out.

Head to McDonald’s and you can feed a family for less than £15 and everyone walks away happy.

At the other end of that particular spectrum, you could go to an upmarket burger joint and spend £60 for the same. People do both happily.

And so to this week’s review – The Churchill at Royal Wootton Bassett, a part of the Greene King chain. I’d taken a pre-visit look at the website to check out the new menu and was looking forward to a pre-Strictly feast with the family.

It certainly looked the part, lit up like a beacon as we pulled in. The pub’s split into two – a large restaurant section and a smaller ‘pub’ area, complete with fruit machines.

We were ushered to our table – not the best spot in the room, but we’d booked late and, as we would discover, it would get busy.

I’d ummed and ahhed beforehand between steak or a burger. In the end, I went for a Smokin Jack Burger – (patty, Monteray Jack cheese, burnt ends in BBQ and Jack Daniel’s sauce and sautéed onions). My other half had Dipping Steak – a rump cut into strips with three sauces (Cheese, peppercorn and beef dripping gravy).

Service was good and we quickly had our meals. My burger was a beast – hard to handle but all the better for it. But I was jealous of the beef dripping gravy and made sure my skin-on skinny fries got a dip. The bourbon BBQ sauce was the star that brought everything together. My last bite, when I’d scoffed all the good stuff, was not so good.

My other half’s steak was requested medium rare but was certainly on the safer side of that. Her chips were chunky and, after a taste test, not as good as mine. The beef dripping gravy was the star of the show though -delicious. Neither of us could quite work out whether the cheese sauce was nice or not. And the peppercorn was, well, meh.

The boy had a hotdog and beans – he ate it all. Quickly. The girl tossed the kids’ menu to one side. She wanted steak, so she had the 8oz rump. We’d asked medium well but it was firmly cooked through, not that she noticed. She nudged the breaded mushrooms to one side then scoffed the lot.

For pud we shared a banoffee pie – tasty but more like a cheesecake. They both had a bowl of chocolatey goodness, including ice cream, smarties, chocolate sauce and a finger of Twix.

The bill (including a drink each) was £62, which is where the question of value comes up – that’s quite a chunk for an easy feed at the pub.

The Churchill is certainly popular, I saw several parties turned away. And it’s clearly a place people come for landmark birthday parties and celebrations. But should we, in 2019, get more bang for our buck when eating out? With the food revolution of the past decade the answer is arguably yes.

But that would take a huge cultural change, both from diners’ expectations and the pubs and restaurants to up their game.

So do we get the food we deserve? Probably. Would I go to the Churchill again, probably for a quick bite. And definitely on a weeknight when the 2-4-1 offers are on.