AN ambitious new street market and drive-in cinema are coming to Trowbridge from Sunday, July 19 as part of plans to foster a vibrant new quarter at Innox Mills.

From handmade arts and crafts and vintage clothing to street food, fresh produce and West Country ale and cider, Innox Market will offer a range of products against the backdrop of live music.

Cinema Retrow will run from August 7-9, with a programme of 13 feature film screenings of some all-time greats, family classics such as Back to the Future and newer favourites such as Joker and Rocketman.

Guests can pre-order food including hot dogs and burgers from JC’s Kitchen, which will be served by rollerblading waiters and waitresses.

Social distancing measures will be in place to encourage visitors to shop safely and protect their fellow visitors and stallholders. Cinema Retrow will be a contactless event with tickets, food and drink ordered online.

Cars will be also socially distanced and parked at the recommended distance apart, in line with the latest government guidelines.

Innox Market will take place on the third Sunday of each month, starting on July 19, at the new Innox Mills development, next to Trowbridge railway station. Organised by the Innox Mills site owners with The Anonymous Travelling Market, the event will run from 10am-4pm and is the first in a number of initiatives planned for Trowbridge’s newest quarter.

“We’re excited to be launching Innox Market and Cinema Retrow as a taster of things to come at Innox Mills,” said Jonathan Dean, director of Innox Mills.

“It is our ambition to eventually make the market a permanent weekly fixture within the historic mills building and warehouses with a big emphasis on food and drink – and with outdoor play areas for children.

“We hope this new and exciting quarter will play a role in encouraging people to spend the day in Trowbridge.

"We’re looking forward to welcoming visitors to our new market and helping to show the town off as a great place to live, work and visit.”

Mr Dean added: “The safety of our visitors, cinema staff and stallholders is paramount, so we will have clear social distancing measures in place at both Innox Market and Cinema Retrow and have introduced measures such as pre-ordering food online when buying your film tickets or via an in-car app.

"We will also ensure that hand sanitisers will be made available for the market as well as clear markings to make sure everyone can maintain a safe distance whilst enjoying their time.”

Cinema Retrow's charity partner is Wiltshire Air Ambulance, which is celebrating its 30th anniversary this year.

Wiltshire Air Ambulance fundraising manager Des Regan said: "We’re very grateful that Cinema Retrow has chosen to support the life-saving work of Wiltshire Air Ambulance.

"The drive-in events at Innox Mills in Trowbridge will be a brilliant opportunity for people to go out and enjoy the cinema again at a safe social distance. I’m sure it will prove extremely popular with the people of Wiltshire.”

Three hundred new homes are planned for Innox Mills, with a planning application due to be put forward in the coming months.

Future plans for the historic town centre mills that are also being explored include an independent cinema and a co-workspace hub.

The Innox Market site is within easy reach of Trowbridge railway station, the town centre and public car parks, which are free to use on Sundays.

“As with all markets we run, we aim to bring producers and crafters together, creating artisan markets that have a great atmosphere, while offering something different for shoppers,” added Steve Dewaulder, owner of The Anonymous Travellers Market.

Full dates for the Innox Market in 2020 are as follows: July 19, August 16, September 20, October 18, November 15, plus a Christmas Market on December 20.