MORE than 4,000 people have signed up to take part in Trowbridge Town Council’s new ‘Beat the Street’ game - and so far they've covered a total of 16,462 miles.

The new innovative physical activity game has already engaged more than a million people elsewhere.

There are now 4,012 people taking part in the Trowbridge game, which launched on Wednesday (Oct 7). They have until Wednesday, November 4 to see how far they can walk, cycle and run in just four weeks.

And there are challenges to meet and prizes to win - thanks to a National Lottery grant from Sport England.

Hayley Bell, Trowbridge Town Council’s head of service for leisure and facilities, said: “We are absolutely delighted with the 4,012 people who have registered so far.

“We would just like to remind people to register the cards they have been given so that they can play the game.

"Remember there are community, Trowbridge school and parish school prizes up for grabs for both average and total points - it's still all to play for."

Beat the Street is open to anyone of any age who would like to take part and get active. Residents can play using special sensors called Beat Boxes on lampposts.

Mrs Bell added: “Beat The Street has united our community over the past week; the game has allowed people of all ages to be active, have fun and meet new people.

“We have hit our target of 4,000 players and every hour more members of our community are joining.

“Once again this shows how Trowbridge has wonderful residents who will always come together to take part in any activity to promote health and wellbeing."

Avon Valley Runners took two groups out at the weekend to complete a 4.5-mile run. They are now fourth on the leaderboard for average community points.

Each week of Beat the Street has a different theme, with the first theme being Go Play. The second theme, Go Travel, began on Wednesday (October 14).

Yesterday (October 15), the team launched the first of its Lucky Boxes, where you could win a Beat the Street Beattie hedgehog or one of its other prizes.

Mrs Bell added: "All you need to do is tap a box and it enters you in to win. The more boxes you tap on Thursday as you walk, cycle or scoot, the more chances you have win; not just for you, but it adds to the points tally for the school and community prizes."

Beat the Street is run by Wiltshire and Swindon Sport and Active Trowbridge, and funded by the National Lottery via Sport England.

The game is managed by its inventor, Intelligent Health, whose mission is to create active vibrant communities.