A NEW initiative has been launched to try and increase visitors to Wiltshire.
It comes as part of a multi-modal touring route between London and Bristol, making it easier to understand the best journey for going to and from different destinations in the West.
A newly updated digital edition of the Great West Way Travel Trade Directory will be distributed to over 2,000 UK and international tour operators and travel agents with the help of national tourism agency, VisitBritain/VisitEngland.
The directory includes around 500 attractions,and more activities to create inspiring packages and tours to the area.
Florence Wallace, Great West Way’s Head of Travel Trade said: “With many post-Covid travellers prioritising the safety and security of booking packaged travel through tours operators and travel agents, we know it is vital to reach these intermediaries and to place Great West Way at the top of their minds when creating UK tours and packages.
“This latest edition of the Great West Way Travel Trade directory is our best resource yet and a true ‘bible’ of information for the travel industry, highlighting the extraordinary variety of unique and quintessentially English experiences along and around the Great West Way.”
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