INCREASING numbers of people in Wiltshire are converting their televisions to digital ahead of the official switchover in 2010 and 2011, according to new research.
The latest Digital UK/Ofcom Tracker Survey shows that 86% of residents in the region have already converted their main set to digital.
Meanwhile, 60% have converted other sets and 64% have converted their full household.
More than nine out of ten people in the West region are aware of the switch to digital television which will see analogue services replaced with a boosted digital signal providing Freeview channels to the whole of the West region.
There has also been a jump in the number of people who understand that video recorders are affected by switchover.
However, only 25% of viewers are currently aware of the timing of the West region switchover, which is due to take place during 2010 and 2011.
The West TV region includes all of Bristol, Bath, Cheltenham, Gloucester, Stroud, Swindon, parts of Somerset, Taunton Dean, Sedgemoor, Mendip, the Forest of Dean, South Gloucestershire, North Wiltshire, West Wiltshire and Kennet.
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