A Bradford on Avon hotel has opened up about ‘significant pressure’ facing the hospitality industry.
Widbrook Grange has joined forces with more than 50 of the UK’s leading hotels, restaurants and bars to attract customers and help combat mounting industry pressures this spring.
Many operators have reported struggling to balance affordability for customers with sustainability for their businesses.
Rising food costs have squeezed margins, while wage pressures continue to intensifying as businesses strive to retain staff in a competitive labour market, an Help Out Hospitality spokesperson said.
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Ian Griebenow, group operations manager for The Original Collection, which operates Widbrook Grange country house hotel in Bradford-on-Avon, said: “We’re really pleased to be supporting the Help Out Hospitality scheme.
“Hospitality businesses continue to face significant pressure, particularly through the quieter winter months, and initiatives like Help Out Hospitality provide genuine, practical support at a time when it’s most needed.
"Being part of a collaborative industry-wide effort that helps operators protect margins, attract guests and keep trading sustainably is something we strongly believe in, and we’re proud to play our part.”
The new ‘Help Out Hospitality’ campaign is inspired by the successful ‘Eat Out to Help Out’ scheme rolled out by the UK government during the Covid-19 crisis. The campaign was launched in January and will last until March, and includes hotels, restaurants and bars from across the UK.
Led by UK-based food and drink procurement specialist, The Full Range, the new ‘Help Out Hospitality’ campaign is encouraging customers to rediscover the best of UK hospitality with over 100 special deals now available nationwide.
The organisers said the hospitality industry is now working together at a critical time, as businesses grapple with spiralling food prices, rising wage bills, and ongoing supply chain challenges, including Widbrook Grange, part of The Original Collection group.
The initiative incorporates every aspect of the hospitality supply chain, including food and drink producers, allowing businesses to create enticing consumer deals on both meals and overnight stays at a time which typically sees a drop in business after Christmas.
A commission-free ‘Help Out Hospitality’ online platform is now live for hospitality businesses to promote offers, attract direct bookings and allow customers to enjoy the best value over the quieter winter months.
Special offers include discounted overnight hotel stays to encourage local tourism, plus food and beverage offers to help make dining out more accessible. Family-friendly dining promotions are also up for grabs to help ease household budgets.
Commenting on the launch of the ‘Help Out Hospitality’ campaign, director of The Full Range, Barry Knight, said: “In recent years, rising food costs have put major pressure on hospitality, and upcoming changes to business rates and wage thresholds will make profitability even tougher.
“By working together, we can ease the strain and inspire people to enjoy the best of UK hospitality at a time when every visit counts.”
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