A cake shop is set to open in a shopping centre in the heart of a Wiltshire town as the first in a new concept store.
Gemma Williamson, a 43-year-old mother of three from Trowbridge, is on the verge of opening Gemma’s Tasty Bakes in the microshops unit on the top floor of Castle Place.
The business will officially open at 10am on Saturday, February 28, kicking off an exciting new chapter for the local entrepreneur who had been running it from her kitchen.
She will sell her homemade cakes and other sweet treats and baked goods out of the space, offering a “different” approach to baking.
Asked how the run up to the opening has been, she said: “Brilliant. The feedback’s been good. I’m rolling with this now.”
Gemma added that she, saying: “I don’t do traditional bakes, I like to do cookie pies, where you can fill the pie with anything you fancy.
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“I also do the old-school cakes, things like brookies [a combination between a cookie and a brownie]. I’ve been doing black cherry brownies. I like to mix it up. I don’t do anything normal, I’m a bit different.”
Though she has yet to open up the shop, Gemma explains her cakes have been selling like hotcakes, telling this paper: “I took ninety pieces and sold every piece.”
Gemma also praised the concept of the microshops, which is offered small independent business that are starting out.
She explained the inspiration behind Tasty Bakes comes from a place of passion rather than long-term experience, even if Gemma has strong connections to the cooking trade.
She said: “My mum used to be head chef at Trowbridge college. Cooking and baking, always been a bit in there."
She continued: “My hours at work dropped and I needed something. It was my mother and father in law’s 50th, in May last year. I said I might make a cake and it went from there.
“I baked a large cake, and within 48 hours people started asking for me to bake them a cake.”
Gemma says she is still working part time while she gets Tasty Bakes up and running but is “very excited” about what the future holds.
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