A pub film shot in Wiltshire has made millions since its release.
Mother’s Pride - filmed in part in Westbury - returned the fourth-best weekend at the UK box office, raking in more than £600,000 last weekend, and more than £2 million in its first two weeks, according to the Film Distributors’ Association.
The film, featuring Martin Clunes, has also been hailed by campaign groups for its “strong message” at a time of acute difficulty for the sector.
The Campaign for Real Ales (CAMRA) has described it as a “timely reminder” of the importance of pubs as they call for the government to make a number of changes to the sector to help it thrive.
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CAMRA Chairman, Ash Corbett-Collins said: “We are incredibly proud to see our champion Beer of Britain competition feature in the heart-warming Mother’s Pride, but we are equally pleased with the strong message of the film.
“Our pubs have been left behind by governments in all four nations of the UK for too long.
“Mother’s Pride is a timely reminder of just how important pubs are for communities and social cohesion. Pubs, for many communities, are the final remaining social spaces – and they must be protected.
“We’re calling on the governments to permanently lower business rates bills, reduce tax on draught beer and cider served in pubs, to cut VAT for pubs, scrap Employer National Insurance increases, and to provide financial support for sky-high energy bills. Change must happen if pubs are going to continue serving their communities.”
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