Bath city centre is set to welcome a new business within days.
Trending Korean beauty retailer, PureSeoul, will open its brand-new store in SouthGate on Friday, June 19, the company has confirmed.
Located on St Lawrence Street next to JD Sports and Tommy Hilfiger, the branch will offer shoppers access to some of South Korea’s viral skincare brands, the store will stock a range of products designed to deliver results-driven skincare for all skin types.
SouthGate Bath has said the exclusive launch includes offers such as goodie bags for the first 150 people who purchase tickets, a spend-to-win raffle, and a free gift with newsletter sign-ups.
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In May, Guy Henderson, centre director at SouthGate Bath, said: “We’re excited to welcome PURESEOUL to SouthGate Bath in the coming weeks.
“This opening further strengthens our line-up of leading beauty brands, giving visitors even more reasons to visit and discover something new.”
Leslie Tang chief executive and co-founder at PureSeoul, added: “Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West.
“It’s also one of the cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”
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