Find, save and share Public Notices that affect you in the area.
Search the Public Notice Portal What is the Public Notice Portal?What is the Public Notice Portal?
The Public Notice Portal carries statutory public notices published in local newspapers and is the fastest and most effective way of finding out what is happening in YOUR neighbourhood.
Search the Public Notice PortalProposals have been revealed for a multi-storey care home with dozens of rooms in a Wiltshire town.
On July 9, Crystal Care Collection submitted a planning application to build a three-storey, 66-bed care home in White Horse Business Park, on the southern edge of Trowbridge.
In documents attached to the application, the developers say the proposal would make an “important contribution towards an identified need for new care accommodation and provide general residential and dementia care.”
In terms of its design, the proposed care home will be laid out across the L-shaped construction’s three floors, with the building positioned to allow the main lounges maximum access to the residents’ garden and local centre.
It will include single room accommodation with en-suite wet room facilities throughout, internal amenity spaces, including a hair salon and cinema, and level and amenable access throughout and vertical lift access between floors.
The applicant has said it has identified a significant undersupply of residential care beds in Trowbridge and its surrounding areas, adding that this need is projected to become more pressing as it predicts the population of elderly people will increase in the area.
Full access to all of our articles online and on the app, fewer adverts, a better reading experience, exclusive competitions and more - all for less than the price of a cup of coffee. ☕️Subscribe now! - https://t.co/t7A1ayW7mR pic.twitter.com/Dk1fvaFm1K
— Wiltshire Times (@wiltshiretimes) April 13, 2026
The statement adds that projections for 2028 show that the population within a three-mile radius of the site is estimated to grow by 2.13 per cent to 77,441, with the percentage of people aged 65 years and over expected to grow even faster.
The developers say the home will be made available for local people in need of care and will also employ local people, with 50 to 60 jobs to be created by the facility.
They add that the proposed development is intended to be delivered and ready for occupation within 16 months of any planning permission being granted.
The site history included in the submission states that the proposed development area has previously been used as an overspill car park serving the neighbouring office buildings, with office buildings having recently been converted to residences.
While the site is designated as part of the White Horse Business Park, the developers say the transition from employment to residential use has “significantly altered the area". The developers say the proposed home would "integrate seamlessly" into the area.
In addition to providing residential care, planning documents also state Crystal Care Collection’s homes offer short-term respite stays for older people who might not want or need to move in permanently, but who need occasional help.
According to the Wiltshire Council’s planning portal, the consultation window for feedback is open until August 21, with a decision on the proposal is expected by October 21.
Share