SALESMAN James Semple has beaten off competition from his colleagues in a race to win a sunshine cruise.

Mr Semple rose to the challenge to sell the most cars set by Ford dealer Reed of Trowbridge to put the Canal Road garage in the driving seat towards achieving its winter Ford Motor Company sales target.

Mr Semple and his wife, who live in Trowbridge, will take the Mediterranean cruise to Tunis, Rome, Milan, Genoa, Barcelona, Monte Carlo and Palma in the summer.