Five new brown tourism signs have been installed on the outskirts of Warminster to help attract more tourists.
Warminster Town Council has put up the signs to maintain its commitment to attracting visitors to the town.
Councillors are hoping to give the town’s local economy and traders a boost by attracting more visitors passing by on the A36 and A350 main roads.
Some existing signs have been improved and replaced as they were out-of-date while one sign also needed re-siting as a speed limit sign had been placed directly in front of it.
A council spokesperson said: “Warminster Town Council has made these changes to encourage visitors to the town and bring businesses and commerce to the town through economic tourism.
“It has been demonstrated that this increases by 50 per cent in the summer season.
“The new signs more accurately reflect the facilities on offer in the town, encouraging passing visitors to stop off and use facilities and services in the town centre.
“The updated signs represent another part of Warminster Town Council’s wider commitment to maintaining pride and improving assets in the town.”
The signs on the approach roads to Warminster promote the town's Athenaeum Theatre which is more than 100 years old.
They also highlight the 13th century St Lawrence Chapel, the Lake Pleasure Grounds, the Smallbrook Meadows Nature Reserve, and accommodation in the historic market town.
In addition, 'Welcome to Warminster' signs in the High Street promote the historic town as a place to live, work and enjoy.
A grant from Wiltshire Council has paid for the new signs to be installed on the town’s outskirts.
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