THE man who died in a car accident in Farleigh Hungerford has been named locally as Bristol City fan James Grieve.

The car he was travelling in went off the road and plunged down a steep slope in Farleigh Hungerford yesterday afternoon (February 25).

The crash occurred shortly before 2pm on the A366 just beyond the Hungerford Arms pub and although paramedics tried to revive the man, he later died on the scene.

Mr Grieve, 32 is known to many as Grizz.

It is believed that Bristol City fans will hold a minute's applause at tomorrow's match against Nottingham Forest in memory of Mr Grieve.

The single vehicle, which plunged through the verge and down the steep side of the road on the way to the pub near Farleigh Hungerford Castle, ended up 300m away from the road. 

Two fire engines, from Trowbridge and Bradford on Avon respectively, were called to the scene at approximately 2pm along with a heavy rescue unit. Avon and Somerset police were also on the scene with a sniffer dog. 

The roads, including the road from the Wingfield Crossroads, the junction with the B3109 near Trowbridge and on the A366 further to the west and the junction with the A36, reopened just after 10pm. 

A police spokesman said that the driver was male but no further information could be revealed at this moment in time.