A NEW befriending event, Friendship Fridays, is to be launched in Trowbridge to offer extra support to older people living locally who may be experiencing loneliness.

Introduced by retirement community McCarthy and Stone, Friendship Fridays aims to provide a vital friendship link for those feeling isolated, by inviting them to a special afternoon tea where they will have the chance to meet new friends in a relaxing and supportive environment.

The free event will take place at McCarthy and Stone’s Applegate House Retirement Living development on Seymour Road on Friday, March 8 between 11am and 2pm.

The Friendship Fridays concept has been introduced following recent findings into attitudes towards loneliness in Wiltshire. McCarthy and Stone found that 53 per cent of over-65s often feel lonely – particularly when they are home alone. Nearly half said being lonely makes them feel sad and 18 per cent admit to feelings of depression. One in five said being lonely makes them feel invisible, while 41 per cent said they can’t bear to have people worrying about them.