BRADFORD on Avon has been awarded the title of Working Towards Becoming a Dementia Friendly Town.

The Alzheimer’s Society award is thanks to the work of the town’s Dementia Action Alliance, chaired by local councillor Jennie Parker.

The Bradford on Avon Dementia Action Alliance was launched in 2016 and runs Dementia awareness sessions for the local community.

It aimed to establish a network of local Dementia Friends Champions, set up and maintain a Directory of Community Assets, encourage organisations to deliver dementia-friendly services and run a programme of dementia action events.

The group seeks to inform people about dementia and to increase understanding among retail and restaurant staff who deal with those affected.

Cllr Parker said: "This is what we set out to do four years ago and we have now achieved the title due to having fulfilled the criteria set down by the Alzheimer's Society.

"There is not a Dementia Friendly Town award as we can never guarantee that the whole town is fully aware of what this would mean."

"However, we can continue with our commitment to make as many people aware as possible.

“Having dementia shouldn’t mean an isolated life. And it doesn’t have to.

"The actions from all of us can create supportive communities, where people living with the condition can continue to socialise with others, go to their favourite shops or take part in activities for as long as possible.”