Famous faces and crowds of thousands turned up to the Bradford on Avon Christmas festivities on Friday, November 24.

The cold spell brought a festive feel to the event as locals gathered around for the start of Christmas in Bradford on Avon, marked by mayor Coun Katie Vigar officially switching on the Christmas lights

Crowds counted down and cheered when golden lights illuminated Westbury Gardens, covering the historic bridge and reflecting in the waters of the River Avon.

Along with entertainment from Freshford School choir and Christmas songs from the town’s very own Courage Choir,  visitors were treated to TV celebrity performances by Russell Jones from the X Factor and Shannon Kitchen who found fame on The Voice.

“It was a real privilege so and special to sing and receive such a welcome here in Bradford on Avon," said Shannon.

In Westbury Gardens, Duncan Wylee warmed crowds by giving out free spiced apple juice that he had produced himself.

"It's my way of giving something to add to the Christmas theme," he said.

The town was beautifully decorated with traditional large Christmas trees in several locations, provided on behalf of The Lions Club, Preservation Trust and Great Western Railway.

But Christmas celebrations aren't over in Bradford on Avon just yet, as the popular elf trail, a staple of the season, will continue to run right up until Christmas Eve.