A gated entrance has been reinstalled to prevent unauthorised vehicles from accessing Chippenham Market Place.

Concerns were raised over public safety after reports of near-misses involving cars and pedestrians.

The Market Place already has a Traffic Regulation Order in place but according to the council, some people have taken advantage of a gap in the barrier to enter the area and park their cars.

Wiltshire Council and Chippenham Town Council are working in partnership to enforce the existing traffic restrictions and enable pedestrians to move freely and safely.

Extra signage will be installed to indicate that unauthorised vehicles’ entry to the Market Place is prohibited.

Councillor Caroline Thomas, cabinet member for transport, said: “There have been several reports of vehicles nearly hitting pedestrians in Chippenham’s Market Place and that’s why, in partnership with Chippenham Town Council, we are taking this action to keep pedestrians safe to enjoy the town centre.

“Some people may not have been aware that there has been a Traffic Regulation Order in place that prevents vehicles from entering the Market Place for many years, and so the moving of barriers and installation of signage to prevent vehicular access is just a formalisation of that legal order.

“We hope that this positive change will make visiting Chippenham town centre a safer and more pleasant experience for all pedestrians.”

The gate can be opened to allow access for events and emergencies.

Businesses in the Market Place will be able to have delivery access, but delivery drivers will be expected to open and close the gate when necessary.

The council has reminded residents that there are spaces to park nearby for motorists who previously parked at the Market Place.

Councillor Pete Cousins, the leader of Chippenham Town Council, said: “We have witnessed many situations in Market Place where the public have been put at risk by motorists driving in and out of the area.

"We hope that by reinstalling the original gate and raising awareness of the existing restrictions, the Market Place will become a much safer space for pedestrians.”

Chippenham Market Place contains the 16th century Buttercross, which is considered to be the centrepiece of the pedestrianised town centre.

It is also the location of a War Memorial that has served as Chippenham’s tribute to men who died during the war since 1921.